Survey: 31% of SMBs Still Using ‘Paper’ to Manage Customer Info

This week Salesforce is holding its massive developer and partner conference Dreamforce in San Francisco. In conjunction with the event, the company has released a survey (reg. required) of 490 small and medium size business owners (SMBs). It explores technology adoption and other issues.

The surveyed SMBs range in headcount from 2 to 199. Many of the findings are segmented into small vs. medium businesses. The man operational and marketing “pain points” identified in the report include:

  • Time pressure/not enough time
  • Hiring, retention and training
  • Technology adoption/use of automation
  • Lead identification/acquisition
  • Marketing: figuring out channel effectiveness
  • Meeting/fulfilling customer expectations

To some degree these are universal business problems. However they’re more acute in most ways for SMBs. Overall the top perceived obstacles to growth, in order, were: hiring, time, access to capital, managing employees and technology.

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