Revised 2020 Global Ad Forecast Reflects Shifting Economic Ground

Yesterday, MediaPost’s MediaDailyNews compiled a sample of recent updates to global advertising forecasts. For years, Magna has stood out as one of the most respected of these forecasts.  For decades the U.S. media/ad industry would wait to hear from the legendary Bob Coen of McCann-Erickson. We used to rely heavily on Coen’s forecasts to put … Continue reading Revised 2020 Global Ad Forecast Reflects Shifting Economic Ground