SMB SaaS Use and Purchase Trends, October 2021

The Fall Edition of the 2021 Modern Commerce Monitor online survey explores the continued adoption and evolving expansion of SMB SaaS products and cloud services. Including CRM, point of sale, scheduling and other services, this report examines SMB adoption rates, churn, satisfaction and other factors. Channel preference and pricing is also covered. As we’ve tracked these trends with increased detail over the last year (2020), we are seeing improvement in how SaaS players support SMBs, as well as the areas that still need attention. Covid-era impact on ongoing SMB operations is included.

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