2:00 – 3:00pm
3:00 – 3:15pm
Location in 2019: What Do We Mean?
Welcome and Conference introduction
Speaker: Neal Polachek, Advisor – LSA
3:15 – 3:45pm
Better Insight – and Better Business – through Location Data
This session examines how you can use location intelligence within your customer journey analysis for better audience insight, segmentation, and targeting. We will also take a look at how location data can help your organization make better overall business decisions.
3:45 – 4:15pm
Who’s Winning with Localized Social Marketing (and how you can too!)
Inc 500 company, SOCi, will present findings from the first-ever Localized Social Marketing (LSM) Benchmark report for Franchises study. Completed in collaboration with the LSA, the LSM Benchmark examines thousands of local pages associated with 163 franchise brands scoring them according to presence, customer care, and local engagement.
Speaker: Monica Ho, CMO – SOCi
4:15 – 4:45pm
Brand2Local: Successful Multi-Location Management
The state of the art in presence, see how local SEO and reputation management firms are successfully rising to the multi-location challenge for big brands, franchises, retailers and national advertisers to drive quality local in-store traffic.
4:45 – 5:15pm
Co-op2Local: Using Brand Dollars to Maximize ROI
Co-op helps thousands of agencies and marketing service providers drive better outcomes for both national brands and local retailers. This session presents case studies and success stories on how you can deploy co-op across your local campaigns to drive new revenue and maximize client returns.
8:00 – 9:00am
Breakfast & Registration
9:00 – 9:30am
Social Media through a Local Lens
Location continues to play a more important role in our lives, as consumers expect more from the devices and services they use.
9:30 – 10:00am
The Future of Search
In this session, we’ll look at what companies large and small need to do to survive and grow in the future. From reviews, to changes in how engines crawl and index content – through voice, to visual to augmented reality – we’ll look at how consumers are focused on answers and demand accuracy. If you want to avoid being part of the lost generation of businesses, this session will lay out what’s happening today and tomorrow so you can prepare for what’s next.
Speaker: Duane Forrester, VP of Industry Insights – YEXT
10:00 – 10:30am
How to Choose a Location Data Provider
With so many companies making claims about data quality and reach, how do you as a brand go about choosing a partner? What should you look for? And what ‘red flags’ should you avoid?
10:30 – 11:00am
11:00 – 11:30am
Spoken Word: The Essentialness of Audio to your Marketing Playbook
iHeart Media is not just a radio broadcaster – they are also the largest Podcast and event producers and programmers in the country. Join us as we talk to iHeart Media EVP of Marketing Eric Hadley to discuss media transformation, investing in the future and leveraging the growing audio world, where your audience is already playing (and listening).
Speaker: Eric Hadley, EVP, Marketing – iHeartMedia
11:30 – 12:00pm
The Future of Attribution Is Multi-Touch
Most marketers still use a first click or last-click attribution methodology. This session explores how location data and offline visibility empower you to make more accurate decisions using much multi-touch and cross-channel attribution.
Speaker: David Staas, President – NinthDecimal
12:00 – 12:30am
What Does it Mean to be a Local Media Company Today?
In an ever-converging media world, how does O&O media, marketing services, and client ownership fit into the bigger picture? Local advertisers continue to reduce their number of media and marketing partners, so how do you compete to earn and keep their business? We’ll offer tips and tricks for staying ahead in this new world.
Speaker: Joseph Naylor, Sr. Director, Product, Data & Advertising Technologies – Cox Media Group
12:30 – 1:30pm
1:30 – 2:00pm
Location Turns OOH into a Digital Medium
Out-of-home is one of the few traditional media channels that continues to grow. That’s partly because mobile-location data and offline attribution have enabled it to become more “digital.” Learn how top brands are layering in technology to OOH and mobile to achieve significant results.
Speaker: Pola Zen, VP of Marketing – Ubimo
2:00 – 2:30pm
Winter is Coming for Privacy
Data privacy continues to be an ever-increasing area of importance. From GDPR (General Data Protection Regulation) to upcoming new regulations in Nevada and CCPA (California Consumer Privacy Act) a majority of companies still remained unprepared. Join us for a discussion with Michael A. Signorelli, an attorney specializing in privacy, data rights and the impact it can have on your existing data and business practices.
Speaker: Michael A. Signorelli, Partner – Venable LLP
2:30 – 3:00pm
After CCPA: Getting Consumers to Opt-in
After CCPA kicks in, the industry could see a significant decline in available data. Marketers will need to focus on transparency and ensuring that consumers willingly share location. This session will highlight best practices and real-world examples of how to gain consumer opt-in consent.
3:00 – 3:15pm
Exec Panel: Here We Are, Where Are We Going?
As we head into 2020, this panel of location leaders offers their perspective on the state of location, first-party vs. third-party data, the future of programmatic, consumer trust and the end of cookies.
3:45 – 4:15pm
Connected Cars: Driving the Opportunity
There are millions of connected cars today and the number will only continue to grow. While level 5 autonomous vehicles may be many years away, what immediate opportunities exist for location marketers? Is this a big new market for advertising and location services? Or just another ‘shiny object’?
4:15 – 4:30pm
Skate to Where the Puck is Going:
Skate To Where the Puck is Going is our popular series that examines the moves and motivations of tech giants as leading indicators for where markets are moving.
4:30 – 5:30pm
Join us for drinks as we close out the day at Facebook, sponsored by Ninth Decimal
PLACE CONFERENCE is an event series conducted by the Local Search Association (LSA). The LSA is a not-for-profit association, that champions business success for SMBs and SaaS Technology companies in local markets around the world. Through proprietary research and events, the LSA is the number one destination for anyone with an interest in the local marketplace. For more information, or to become a member visit www.thelsa.org.