Agenda

12:00 – 1:00 pm
Registration

1:00 – 1:30 pm
You Are Here: The State of Location Marketing
We’ll take a look at the current state of location intelligence and location-based marketing from an enterprise perspective.

1:30 – 2:00 pm
Local SEO for Brands & Enterprises
This session will explore best practices in presence management and local SEO for multi-location brands such as franchises and national advertisers. Attendees will learn how to validate what they are doing today and improve their performance in the future.

2:00 – 2:30 pm
O2O Attribution on Google & Facebook
Take a closer look at tools and reporting for online-to-offline attribution across two major platforms. What are your options? What’s working well, and where can you improve to close your blind spots?

2:30 – 3:00  pm
Social2Local: Managing Location on Facebook (and Beyond)
Most social-media engagement for multi-location enterprises occurs on local pages. This session presents the latest consumer data and best practices for multi-location management and tips for maintaining brand consistency with local authenticity at scale.

3:00 – 3:30 pm
Break

3:30 – 4:00 pm
Location and Customer Journey
 Insights
Location data offers marketers real-world insights into consumer behavior. This session examines how you can incorporate location intelligence fits into your customer journey analysis and how it can be combined with other data sets for better segmentation and targeting.

4:00 – 4:30 pm
Location Intelligence = Better Business Decisions
Most companies are using location data for audience targeting and attribution. However, there are numerous ways it can be used to identify operational and competitive opportunities. This session will show you how location data can be put to work for better business decisions.

4:30 – 5:00 pm
Maximizing Co-Op for Maximum ROI
Co-op can help you drive better outcomes for both national brands and local retailers. This session offers success stories using co-op in multiple national-local campaigns.

5:00 – 6:00 pm
Networking Reception

8:00 – 10:00 pm 
Beer2Beer – After Hours Networking

Day 1

Day 2

8:00 – 8:30 am
Breakfast and Registration

8:30 – 9:00 am
How Location Transforms Out-of-Home  
Out-of-home is one of the few traditional media that’s growing. That’s partly because mobile-location data and offline attribution have enabled it to become more “digital.” Learn how top brands are utilizing both OOH and mobile to achieve significant results.  

9:00 – 10:00 am
As the Cookie Crumbles, what will Replace It?
Mobile usage and new browser controls argue cookies’ days are numbered. But what will replace them? The session will discuss the grim prognosis for cookies and what tools and methods you can use to replace them.

10:00 – 10:30 am
Are you Ready for CCPA?
CCPA (California Consumer Privacy Act) will take effect next year and most enterprises have yet to prepare. The session will provide updates on the current rules, and help you assesses their likely impact on your existing data and business practices. 


10:30 – 11:00 am
Break

11:00 – 11:30 am
Is there an  Incoming Data Drought?
Safari, Firefox, and Chrome are all emphasizing privacy, while Android and iOS increasingly impose tighter data-collection rules. The big tech platforms are unlikely to be significantly impacted, but how will smaller companies and the larger digital ecosystem fair if the data all dries up?

11:30 – 12:00 pm
How to get Consumers Location Opt-in’s
This session will highlight best practices and practical examples of how companies like yours can gain consumer opt-in consent for the use of location services.

12:00 – 12:30 pm
The Future of TV is Addressable
Traditional TV and digital video advertising are less and less distinct. What kinds of targeting are now possible for linear TV, OTT, and CTV – and how does location data support video campaigns? This session will offer concrete case studies you can learn from and apply within your own business.

12:30 – 1:30pm
Lunch

1:30 – 2:00 pm
Offline Attribution and the Last-Click Problem
Most marketers still use a first click or last-click attribution methodology. How are location intelligence providers accounting for the problem of the “last click” in their attribution modeling or reporting?

2:00 – 2:30 pm
How to Choose a Location Data Provider
With so many companies making the same claims about data quality and reach, how should brands choose a partner? What should you look for and what “red flags” should you avoid?

2:30 – 3:00 pm
Has AR’s Time Finally Come?
VR and AR are often discussed together. However, VR has failed to materialize as a mainstream consumer technology, while AR may become a part of our daily lives. How are retailers and marketers currently deploying AR for better customer experiences and results? And most importantly, how can you use it.

3:00 – 3:30 pm
Break

3:30 – 4:00 pm
Connected Cars: Driving the Opportunity
There are millions of connected cars today and the number will only get larger. While level 5 autonomous vehicles may be many years away, where are the immediate opportunities? Is this a big new market for advertising and location services or just another “shiny object”?  

4:00 – 4:30 pm
IoT, 5G and the Location of Everything

What will IoT and 5G mean for the evolution of location-data services, business intelligence, and marketing? This session explores the dual implications of 5G networks and the rapid expansion of location-based IoT sensors and devices and how you can capitalize on it.

4:30 -5:30 pm
Networking Reception

Interested in Speaking?

We are currently accepting speaker applications for Place Conference 19, if you have something to add to the conversation, drop us a line to get started.

About Us

PLACE CONFERENCE is an event series conducted by the Local Search Association (LSA). The LSA is a not-for-profit association, that champions business success for SMBs and SaaS Technology companies in local markets around the world. Through proprietary research and events, the LSA is the number one destination for anyone with an interest in the local marketplace. For more information, or to become a member visit www.thelsa.org.

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