There are a number of moving pieces as it relates to the location data and tech space. Mobile service providers, mobile OS platforms, location tech providers, existing tech infrastructure, the storefront and the consumer all have an important role in how location intelligence is derived, understood and subsequently acted upon.
Traditionally, one of the major barriers for location players has been the requirement that consumers have a particular mobile app, with location services turned on. This is no longer the case, and many location providers still utilize apps, but have found ways around them. July Systems, a new LSA member, is one of those companies, with a specific focus on helping enterprises.
“Enterprises now want to connect their current online digital world into their physical business locations,” said Rajesh Reddy, founder and president of July Systems. “Our objective is to help enterprises understand the customer’s physical location behaviors, correlate them with existing customer knowledge, and engage the customer in the most effective way.”
July Systems is doing this through its product, Proximity MX which integrates with existing wireless infrastructure (WiFi, Bluetooth Beacons and/or GPS) or planned infrastructure investments. With the technology in place, the company then helps these enterprises reach customers across multiple channels in physical locations while gathering location insights.
Making use of WiFi, BLE and/or GPS, Proximity MX makes the initial “connection” with a consumer’s device. In addition to enabling insight and knowledge into consumer behavior, the platform allows clients to push location-aware notifications via SMS, email, app notifications and captive portals triggered by the various location tech.
According to a press release from August, “Proximity MX is currently powering over 8 million customer engagements across multinational hotel chains, malls, retail stores, stadiums, convention centers, banks and train stations.”
As mentioned earlier, one of the selling points of the product is that it is not dependent upon app downloads. According to the website, the product’s other selling points include:
- Improved in-location customer engagement and in-location experience
- Develop richer customer insights and customer profiles
- Send multichannel, location-based notifications
- Improved understanding of the customer journey (online to offline)
Founded in 2001, the company is based in San Francisco, CA.