Is the BIY Future Already Here?
How Self-Purchasing Platforms Will Transform Local
The notion of a buy-it-yourself platform has been in the ether for some time. Most companies selling traditional advertising, digital marketing services, SaaS tools, website and similar products to small businesses have the ability to streamline sales operations and drive down costs with an automated BIY platform – a compelling incentive.
In this report, Localogy and white label digital marketing platform provider, Mono Solutions, explore the BIY opportunity to understand the broad state of sales automation in the Local/SMB space. We did so by going directly to the source – the organizations that could benefit most.
- Do they believe in the opportunity?
- What shifts in buying trends are we already seeing?
- Is the marketplace ready for what may be an inevitable shift in how they conduct business?