Mono Solutions today announced that Henrik Stampe will be appointed to the role of CEO, effective immediately. This follows the recent departure of CEO Louise Lachman. Stampe will report to Natasha Zharinova, president of Bauer Media Group’s (Mono’s owner) Business Area SME Services Division.
In his new role, Stampe will lead Mono Solutions’ daily operations as well as oversee its commercial departments. Those teams specifically include Sales, Marketing, and Mono’s Partner Success division. The latter manages Mono’s channel partners that resell its products to SMBs in several geographic markets.
As for Stampe’s background and alignment with the Mono Solutions chief executive role, he has more than 25 years of experience in senior sales roles in the tech world. That includes his time with Microsoft, IBM, Danish app development agency Nodes and the anti-food-waste start-up Too Good To Go.
“We are in a time when marketing technology is the lifeline for most businesses, especially the smaller ones,” Stampe told Localogy Insider. “Bringing in Mono’s outstanding services and future-proof technology to help SMEs and the local digital service providers who support them with their online presence gives me a feeling of just being at the right place at the right time.”
Stepping back to the broader picture, Mono exists alongside Camilyo and the Sunrise Group in Bauer’s SME Services Division. Mono covers SMB presence and marketing products — most notably websites — while Camilyo is an online marketing platform and lead-gen engine, and Sunrise specializes in search marketing.
Speaking of expanding capabilities, today’s announcement comes as the website world — Mono’s bread and butter — continues to heat up. As we reported last week, a mega-rollup was minted in the new Newfold Media. This follows a string of market moves where website builders expand into adjacent online services.
One of Mono’s differentiators is SMB-focus and high-touch service. It specializes in a Do-it-with-Me (DIWM) approach, which has a certain appeal among tech-averse SMBs. The challenge is maintaining margins given fulfillment costs, but Mono has spent years streamlining its SMB service systems.
For more on Mono’s product philosophies and trajectory, see our recent interview with Stampe’s predecessor below. We’ll continue to cover Mono’s progress as he takes the reigns and guides the company’s direction in the coming months. Meanwhile, we congratulate Stampe on the new role.