Modern Commerce Monitor Wave IV-II Profiles of Cloud-Based Software Buyers in the US
Our Modern Commerce Monitor (MCM)TM obtains and tracks the shift of traditional services for human resources and payroll, supply chain management, finance and operations, customer relationship management, and advertising to cloud-based tools and technology for small businesses.
Wave IV-II Highlights
- Cloud-based services are gaining ground in many business segments. Service providers have a unique opportunity to increase adoption and generate more loyal customers.
- Adoption of cloud-based services continue to expand in the small and medium-sized business space. Today, 55% of SMBs utilize at least one cloud-based service on a monthly basis to manage a critical business process. Over the next 12 months, 60% of all businesses plan to try a new cloud-based service.
- Larger businesses, start-ups and growing businesses lead the way in adoption. As with any new product or technology, there are early adopters and business segments that are more receptive to cloud-based services. Businesses looking for cloud-based services tend to have the following characteristics:
- They are larger businesses. Fifty-eight percent of businesses looking for cloud-based services have more than 10 employees, 42% have more than one location and 55% have annual sales revenue greater than $5 Million.