MatchCraft Productizes Its APIs with New ‘Powered by’ Solution

The digital marketing platform player MatchCraft has launched a new solution called “Powered By” that essentially “productizes” the company’s suite of APIs. This gives third-party platforms access to the technology behind MatchCraft’s flagship AdVantage platform to power local search, social, and display campaigns. APIs (application programming interfaces) are a means for software to communicate with … Continue reading MatchCraft Productizes Its APIs with New ‘Powered by’ Solution