Matchcraft, DanAds Deal Reflects Growing Demand for Self-Service Tools

A new integration deal between MatchCraft and DanAds extends publishers’ ability to offer self-service social media advertising. It’s a move in keeping with the long-term trend toward self-service platforms. The deal also reflects the greater need for automation and cost savings spurred on by the ongoing pandemic. MatchCraft is a martech company that manages digital … Continue reading Matchcraft, DanAds Deal Reflects Growing Demand for Self-Service Tools