#LSA18: When is an App not Just an App? When It’s Part of Zoho One

The day’s featured speaker, Zoho President Raj Sabhlok was introduced by Charles Laughlin, Project Lead for LSA’s TAI (Tech Adoption Index).

From its roots in network management software 22 years ago, Zoho has evolved into a multinational online services provider with some 35 million users worldwide including many SMBs. (Notably, this has been accomplished while remaining privately-owned, with no VC funding).

At last count, Zoho offered over 40 integrated functional applications in a suite they style as “Zoho One”, the “operating system for business”.  Raj articulated the ethic driving their product evolution as the desire by SMBs for apps that are more integrated and easier to use — findings consistent with research by LSA’s TAI (Tech Adoption Index).

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