LSA Members in the News: UBL, Infogroup, WebPunch, Sonata, xAd

Here is a roundup of news summaries featuring news or announcements related to LSA members. If you’re an LSA member and want to be featured in coming editions of this post, email us with a link to your news. If you’re not a member, click here to learn more about LSA Membership.

UBL and Advice Interactive Combine Local Search Technologies to Simplify and Automate the Claiming of Business Listings (March 25, 2015)
Press Release: “UBL Interactive, Inc. and Advice Interactive, leading providers of local search and business listings management solutions for channel partners, national brands, SMB resellers, and multi-location businesses, will be sharing a peek at their new proprietary local search platform at the BIA Kelsey conference in Dallas this week. The new SaaS-based platform offered by the newly merged companies gives businesses more control over their data than ever before.”

Infogroup Data Licensing sees Phenomenal Growth with SaaS Data Axle(R) and Bulk Update Solution (March 25, 2015)
Press Release: “Infogroup Data Licensing, the provider of a leading SaaS local data platform, Data Axle® and Business Listing Management Solution Bulk Update®, announced today it now has over 80 clients utilizing both solutions. Infogroup enhanced its offerings when it acquired GoTime in March 2012 and launched Data Axle along with Bulk Update.”

WebPunch Uses Automation to Facilitate Customer Reviews (March 25, 2015)
LSA Insider: “WebPunch is a full-service online reputation management company that specializes in improving a company’s visibility and online credibility. The company creates “sophisticated solutions” intended to facilitate the creation of positive, authentic customer reviews on behalf of client businesses . . . WebPunch has a suite of proprietary software that automates the process of review generation, review monitoring, gaining customer feedback and responding to reviews.  All results are easily trackable and simple to understand.”

Sonata launches global battle for hyperlocal mobile marketing (March 24, 2015)
Venture Beat: “Act global, think local. That could be the slogan of local marketing platform Sonata. In yet another sign that the mobile marketing scene is becoming a battle of geolocation, the company is today boosting the mass geotargeting of its global advertising platform. Launched early in 2014 to provide local mobile marketing that increases foot traffic to actual stores, the platform is now enabled for beacons. Late last year, Sonata bought and has now integrated the beacon provider Grasner SL.”

Former Twitter Programmatic Head Gelb, 3 Others Join xAd (March 20, 2015)
MediaPost: “Mobile ad platform xAd on Friday announced four major executive hires, including Paul Gelb, former head of programmatic and marketplace development at Twitter. Gelb joins xAd as VP of global brands and agencies. He was formerly chief of strategy at MoPub, a mobile ad exchange, before it was acquired by Twitter. Prior to that, he was VP and founder of the mobile practice at Razorfish. Also joining xAd are Lissette Fernandez as VP of global account management and operations; Reagan Nunnally as VP of global brands and agencies; and James Davies as EMEA head of channel.”

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