Agenda

Day 1 - March 16, 2020

8:45 – 2:00
Workshops – SEO/SEM workshops

2:00 – 3:00
Break

Afternoon – Back by popular demand!
SMB On-Stage Discussion: Research in Real-Time℠ Local business owners take the stage to offer their perspectives on tools, topics, and themes relevant to your product. What’s on their technology wish lists? What do they want from technology that they aren’t getting now? How do they feel about the sales tactics they experience? These sessions allow for total candor from a diverse group of business owners.

 

3:30 – 4:15 
SMB On-Stage Discussion: Research in Real-Time℠ – Session 1
Running your Business

4:15 – 5:00 
SMB On-Stage Discussion: Research in Real-Time℠ – Session 2
Marketing & Advertising Your Business

5:00 – 7:00
Opening Reception

Day 2 - March 17, 2020

8:30 – 8:45
SMB SaaS and All that Matters
SaaS companies that were little more than an idea a decade ago are now moving into positions of dominance in the local space. Why? Because they’ve solved legitimate SMB pain points. We’ll open Day 2 of Localogy 20/20 with our vision for the SMBs SaaS market, anchored in new Modern Commerce Montor TM small business survey data and a fresh five-year SMB SaaS forecast.

845 – 9:15
HEADLINE TALK
Payments: A Front Row Seat to the Fintech Revolution
Few would have imagined a decade ago that street fairs, food trucks, and the honey vendor at the local farmers’ market would be  accepting card payments on their smartphones. Hear a unique perspective on what this disruption in payments means to the entire local ecosystem.

9:15 – 10:15
Customer Experience: The New Local Imperative
This session will take a deep dive into how companies serving the small business market must put customer experience at the forefront of everything they do. We’ve divided this session into three blocks:

The Brand View: How a major retail brand is rebuilding its business around CX.
The B2B View: How one leading SMB SaaS brand achieves a category-leading NPS score.
The SMB View: A roundup of SaaS solutions that empower small businesses to deliver enterprise-level CX.

10:15 – 10:45
Break

10:45 – 11:15
The 5G Revolution: Will SMBs Ever be the Same?
5G will revolutionize the SMB space over the next decade. From remote monitoring to lightning-fast data, 5G will benefit the SMBs that are able to leverage the new wireless technology to deliver services and solutions that anticipate rather than react to customer needs. Hear what leaders at T-Mobile have in store for SMBs as these new networks change the face of local — yet again.

11:15 – 11:45
Robot Receptionists: How AI is Transforming Small Business
AI is coming to a small business operations near you. Actually, it’s already here. Yet most SMBs aren’t yet aware of its presence. How can SMBs actively leverage AI and machine learning for critical but routine tasks to free time for revenue-focused activity? How can AI drive tighter customer engagement and boost customer satisfaction? Understanding how to deploy AI and machine learning can radically change the overall economics of the SMB operation.

11:45 – 12:15
HEADLINE TALK

Making SMBs Bigger: How SaaS Is Transforming Operations
We’ll close the morning with a headline talk addressing how new technology is revolutionizing SMBs business operations. Today, even very small businesses can emulate much larger enterprises to deliver better customer experiences and improve margins. This transformation touches everything. From recruiting top talent to optimizing logistics to securing the loyalty of the most profitable customers.

12:15 – 1:30
Lunch

Afternoon Tracks

Track A

1:30 – 2:00
Shifting to the Cloud: The Next Martech Revolution
Localogy has been at the center of the Martech revolution since the beginning, covering paid search, organic search, social media, and dozens of other key advances in the Martech/SMB ecosystem. This conversation among top Martech leaders will identify what’s next in the world of SMB Martech and point to the winning strategies and tactics that will redefine the space in the years ahead.

2:00 – 2:30
Winning the Last Mile: The Challenges of Localizing for Brands
In many ways brands have just as much trouble marketing successfully at the local level as do SMBs. What are the persistent online-to-offline challenges they face in “the last mile?” And how might they do a better job of leveraging local dealers and affiliates going forward?

2:30 – 3:00
Use Your Voice: The New Normal for Search
“Can you hear me now?” We’re using our voices more and more to run our daily lives. As voice becomes the default local search input, how are businesses making sure their voice is being heard on the answer side of this equation? We’ll establish the state of the art in voice search and identify the biggest short-, mid- and long-term opportunities.

3:00 – 3:30
Break

3:30 -4:15
Envisioning the Next-Gen Martech Platform
Even as a few dominant companies appear to be grabbing more media spend and mindshare, there are newer platforms and tools emerging as important channels for local marketers and their providers. This session will explore these alternatives and how they may impact local digital marketing going forward.

4:15 – 4:45
XR: The Local Angle
With increasingly affordable consumer hardware, the era of virtual and augmented reality (aka XR) has arrived. Microsoft, Magic Leap, and others are also developing XR experiences. How will all these competing and complementary technologies play out? This conversation will feature demos and provocative insights into XR and how it could profoundly affect local marketing.

Track B

1:30 – 2:00
Banking as a Service: Friction Free Working Capital for SMBs
Once SMBs get a handle managing cash flow, their working capital requirements have greater visibility. In this executive session, we’ll hear from two senior leaders — a traditional bank and a “new age” bank — to understand how SaaS, AI, and machine learning are impacting the working capital landscape.

2:00 – 2:30
CRM for CX: How SaaS Upgrades Customer Experience
Today, customer experience can easily be what separates winners from losers in today’s marketplace. At the core of any great CX is a CRM platform that informs, learns and raises the overall experience an SMB can deliver. In this executive session, the leading CRM platforms for SMBs will explain how great CX and CRM are linked at the core.

2:30 – 3:00
Hiring in the New Age: How SaaS Solves a Leading SMB Pain Point
Given the current low unemployment rate, it’s no surprise that so many SMBs struggle to find quality staff. For many, it’s the single biggest challenge they face running a business. This session showcases new hiring and onboarding platforms that alleviate the challenges associated with this most pressing aspect of running a small business.

3:00 – 3:30
Break

3:30 -4:15
Cloud Accounting: Everything Comes Down to Money
Years ago, Intuit began shifting its market-leading SMB accounting software QuickBooks into the cloud. Fast forward to today, and there are dozens of competitors helping SMBs manage their money in the cloud. This conversation will focus on what companies like Xero, Netsuite, Freshbooks, and others are doing to gain more market share and solidify their relationships with SMBs worldwide.

4:15 – 4:45
New Age Cash Flow: Can the Cloud Make it Rain for SMBs?
SMBs are always seeking new ways to finance their businesses. Nearly a decade ago when Groupon came on the scene, it was used by SMBs as a cash flow generating vehicle. Today, cloud technology has gone well beyond those days with dozens of companies offering innovative approaches for addressing the always pressing matter of cash flow. We’ve assembled some of the sharpest minds in Fintech to explain what really matters in terms of cash flow and how SMBs are taking advantage of new models.

Day 3 - March 18, 2020

8:30 – 8:45
HEADLINE TALK
Follow the Money: The Future of Martech
This headline talk will paint a broad picture of the state of local, SMB, SaaS Martech and where the leaders in SMB Martech are pushing more capital so they can be even more innovative in the coming years. This talk will set the tone for a comprehensive coverage of new and innovative Martech that’s here today and on the horizon.

8:45 – 9:15
The New Nucleus: The Emerging Point of Sale Ecosystem
Point of sale (POS) is one of the key business functions that SMBs are moving rapidly into the cloud. It plays a critical role in the SMB operation — collecting the money — which gives POS players a unique opportunity to own a bigger share of the SMB wallet. We’ll debate which players have the best opportunities to become the de facto SMB operating system, and why.

9:45 – 10:00
Break

10:00 – 10:30
Don’t Call Me Yellow: A Transformation Update
Companies with Yellow Pages heritage have been through more transformations than Optimus Prime. The fact is, regular re-invention is a requirement for survival in this category. We’ve assembled a global panel of leaders from this industry to find out what the next transformation will entail. And what it means for the companies lining up to partner with them.

10:30 – 11:00
Money Matters: The PE Perspective
With billions in venture and PE capital pouring into SMB SaaS space, the stakes are high. The biggest winners aspire to unicorn status, while others recognize partnerships and strategic exits are their best options. This conversation among lenders and leaders in the money space will help us see where things are headed and what are the next logical moves among the key local SaaS players.

11:00 – 12:00
The State of SMB SaaS: Integrate, Consolidate, or Both?
Our final conversation will stitch together all of the signals in the local SaaS market into a coherent narrative. Or at least we will try. Some questions that will exist beyond Localogy 20/20 include, Which comes first, integration or consolidation? When consolidation occurs, does integration lead or follow? At the end of the day, SMBs are looking for simple solutions that solve their most pressing business challenges. Whether via consolidation or integration, those that focus on forming partnerships that lead to greater simplicity and ease of use for the SMB will prevail.

12:00 – 1:00
Lunch and End of Localogy 20/20

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Past Speakers:

Vinod Sirimalle
Amazon
Erin Everhart
The Home Depot
Curtis Galloway
Google
Medana Mellano
Thinknear
Gary Drummond
ACE Hardware

Interested in Speaking? Drop us a line:

About Us

LSA 20/20 is the Local Search Association (LSA) annual conference and membership annual general meeting. The LSA is a not-for-profit association, that champions business success for SMBs and SaaS Technology companies in local markets around the world. Through proprietary research and events, the LSA is the number one destination for anyone with an interest in the local marketplace. For more information, or to become a member visit www.thelsa.org.

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