Localogy 2022 — The Future of Frictionless Commerce — How Meta & Small Business Enable Local at Scale

The pandemic plus disruptive players like Carvana have pushed car dealers to acquire and serve customers in vastly different ways.

This afternoon’s frictionless commerce session featured Joe Castle. He’s a Chicago-area car dealer who has made the pivot to a fully digital customers acquisition model and a frictionless car buying experience. Joe was joined by Trace Przybylowicz, Meta’s top BD guy for its car segment.

Key Takeaways
  • Customer experience has to be the centerpiece. Carvana et al and the no-touch ethos of Covid Cx have changed the game for car dealers. Those that have adapted are doing well. And those that have not will struggle.
  • This move to a frictionless model is being driven increasingly by OEMs who are looking at simplifying the product line to make it faster and easier to buy a car.
  • Today car dealers need to be tech companies that sell cars and not car dealers that are figuring out how to use tech.

The Future of Frictionless Commerce – How Meta & Small Business enable local at scale

Join us as Meta & the CEO of Castle Automotive, Joe Castle speak to the individual power of their platforms, combined with the complexities of serving this rapidly growing local market. This session will provide a glimpse of how Meta and SMBs are contributing to the future of frictionless commerce and how they enable local businesses at scale

Trace Przybylowicz, Head of Business Development, Auto Retail – Meta
Joe Castle, CEO – Castle Automotive Group

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