Local Marketers and Digital Marketing’s Cookieless Future

Apple, Google, and Facebook are amidst a seismic shift in user privacy that is forcing the digital advertising industry to re-think two of its foundational pillars: targeting and measurement. The deadlines for businesses to react to these changes are fast approaching (Google, for example, announced in January that cookies will no longer be effective on … Continue reading Local Marketers and Digital Marketing’s Cookieless Future