Local Data Hub:
The Future of SMB Websites

SMB websites drive consumer behavior, support search, inform strategies & more

Websites are the original digital marketing platform for small businesses (SMBs). But today their relevance is being questioned amid the dominance of Google and Facebook and a few others. This black and white, either-or thinking is flawed.
An SMB website is a “hub” for local business data, supporting search engines, virtual assistants and third-party directories with authoritative content. Additionally, consumers rely on them on the path to purchase. However, most SMB websites fail to be effective as these “Local Data Hubs.”

The Local Data Hub concept envisions websites at the center of the local stack. This report explores the role and value of SMB websites, outlines the specifics of the Local Data Hub perspective and takes a look into the future of SMB websites.

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