How Should Messaging Be Used as a Marketing Channel? Part II

Data Scout is LSA’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that we encounter in daily knowledge building. For LSA original data, see the separate Modern Commerce Monitor™️ series. As we wrote last week, the dynamics and effectiveness of any given marketing … Continue reading How Should Messaging Be Used as a Marketing Channel? Part II