GroundTruth Demonstrates in-Store Visit Impact

Data Scout is Localogy’s series that curates and draws meaning from third-party data. Running semi-weekly, it adds an analytical layer to the industry data that we encounter in daily knowledge building. For Localogy original data, see the separate Modern Commerce Monitor™️ series. Location-based advertising company GroundTruth has released new first-party data that signals the impact that location-targeting … Continue reading GroundTruth Demonstrates in-Store Visit Impact