GroundTruth Acquires Self-Service Ad Platform

The location-advertising company GroundTruth has acquired an SMB-focused self-service ad platform called Addy. So why this and why now? GroundTruth cited the steady growth in local advertising in explaining the deal. That growth underscores why SMBs need better tools to compete with brands in building effective local campaigns. “The feedback we have received from our … Continue reading GroundTruth Acquires Self-Service Ad Platform