SMB sales & operational platform GoSite today announced a slate of executive hires, including talent from Amazon, Paypal, and GoDaddy. This level of perspective is hoped to advance GoSite’s product and ongoing market penetration in the SMB sector. This is a challenging market to sell into, as Localogy readers know.
As background for those unfamiliar, GoSite offers a cloud-based platform and mobile app that helps SMBs run several aspects of their business. This includes automating functions like marketing, customer bookings and payment processing. It’s a good example of the SMB-Saas category that we continue to track.
As for who these new execs are, they include chief product officer Bhavin Rawal. He’ll lead product management, engineering and design teams, as well as the continued evolution of GoSite’s fintech offerings. Rawal’s prior experience includes PayPal, Yahoo!, Intuit Quickbooks, and Magento — all having SMB ties.
The new slate of hires also includes Randal Turner, who will serve as executive VP of strategy and business development. There, he’ll bring GoSite’s strategic alliances (such as its recent partnership with Thumbtack) and go-to-market strategy to the next level. Turner’s background includes Yext and Advice Local.
New executive VP of marketing Gary Arnold will meanwhile steer the GoSite’s brand positioning. Before joining GoSite, Arnold held roles at Amazon, GoDaddy and PayPal. And like his new colleagues above, this list of previous roles has clear ties to the SMB segment, and strong perspective on its dynamics.
All three hires come at an inflection point for GoSite, as the company launches a power play to expand its engineering and product teams. This could also include some SMB segment expansion, as GoSite is currently strong in contractors, landscapers, professional cleaners and other tentpole verticals.
But the biggest thing that jumps out from these hires, as noted in each case, is their SMB market experience. Given backgrounds at Intuit, PayPal and Yext, they bring a wide range of perspectives on SMB dynamics. This should elevate GoSite’s ability to develop and sell its product with SMB demand signals close to heart.
“As GoSite looks toward its next phase of growth, we were searching for leaders that reflected our core values as a customer-centric company,” GoSite’s CEO Alex Goode stated in a release. “With these new leaders, we not only found decades of small business technology expertise at some of the industry’s most respected companies, but also a deep commitment to GoSite’s mission to help small businesses succeed.”