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Gale Force: ‘Reputation Inextricably Tied to Online Presence, Ranking’

Gale Force Technologies specializes in providing superior software and Internet marketing solutions for advertising agencies, Internet marketing firms, multi-location outlets and franchise groups. The company’s mission is to create innovative technology that supports and helps companies achieve their marketing goals.

To learn more we caught up with Terry Murphy, CEO at Gale Force:

What local problem(s) does Gale Force solve? How?
The Internet has changed the way consumers search, shop, analyze and purchase.  We translate these evolutions into practical solutions that businesses need in order to keep pace with the trends, and we give them tools to put accurate and reliable content out on the Internet that is also useful and helpful to consumers.

Gale Force Technologies solutions include:

  • ReForce: Web-based customer experience management and positive online review generation and monitoring system.
  • ViewForce: Builds a strong online presence and makes it possible for companies to easily manage business data across hundreds of data providers.
  • DashForce: Integrates reports, metrics and other data from numerous Internet marketing platforms into one comprehensive portal.

What makes Gale Force innovative?
With 70-plus years of combined experience, the two founders of Gale Force Digital Technologies have backgrounds in media, advertising and marketing. When we went looking for a solution to a client’s online reputation problem, we couldn’t find one that worked the way we needed it to; so we imagined the features and functionalities that we wanted to have and hired a team of software engineers to make it a reality.

Our platform is user friendly and generates measurable results. We are convinced that we have definitely built a better mousetrap.

How does Gale Force make the local space better for advertisers and/or consumers?
Consumers are increasingly relying on online reviews before they make a purchase decision, whether it’s a big-ticket item like a new car, or simply where to go out for dinner.  Because people are more likely to leave a negative review than a positive one, businesses need to have a way to level the playing field.

Our ReForce platform enables businesses to turn positive customer feedback into favorable online reviews and to respond quickly to placate unhappy customers without having negative comments post online. This built-in mystery-shopping component allows a business to do a better job of managing customer experience, and the flow of positive reviews being posted online enhances the company’s SEO. ReForce, combined with our local search management tool, ViewForce, deliver a powerful local search combination.

What is next in local?
Every business has to be concerned with its reputation, which is now inextricably tied to its online presence and ranking. It is more important than ever for businesses to manage their online profiles because the Internet provides access to so much information, both good and bad.

Google is evaluating the quality and quantity of a company’s reviews when it serves up search results. Companies who fail to pay attention to customer experience are going to find themselves sinking like a rock in the organic listings. Companies who are proactive in this area are going to be the big winners in local search.

To learn more, check out the video below or visit www.galeforcedigital.com.

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