Funding Watch: The Localogy Global Investment Roundup

Funding Watch is Localogy’s series that tracks funding to SMB-focused startups and tech providers. See the rest of the series here.


Things continue to heat up in SMB Saas. For those unfamiliar, this sector is represented by companies that build software tools for small businesses. It’s everything from “front of the house” marketing and customer acquisition tools, to “back of the house,” operational management (think: payroll).

This is a wide range of companies and opportunities as we examine in an upcoming white paper. And while following the sector on an ongoing basis, we’re struck by the level of venture funding it’s receiving. So for the latest Funding Watch post, we’re rounding recent SMB-Saas funding inflows.

Here’s the latest roundup of the top 10 funding rounds (listed in order of investment dollars). We’ll be back semi-weekly with 10 more, as the year is off to a big start in SMB SaaS investment:


Mobile ad attribution company AppsFlyer has raised a $210 million Series D round, led by General Atlantic with participation from Qumra Capital, Goldman Sachs Growth, Deutsche Telekom Capital Partners, Pitango Venture Capital and Magma Venture Partners. The company helps companies of all sizes track the effectiveness of mobile advertising.

B2B funds transfer company Currencycloud has raised an $80 million Series E funding round from Visa, International Finance Corporation, BNP Paribas, the SBI Group and Thailand’s Siam Commercial Bank. The company has a series of remittance APIs that streamline the process of sending payments across borders, seeking to disrupt companies like Western Union.

Paris-based social intranet company LumApps has closed $70 million in Series C funding led by Goldman Sachs Growth, with participation from Bpifrance, Idinvest Partners, Iris Capital, and Famille C. The company’s software lets employees better connect, collaborate and operate with Gsuite, Microsoft Office 365 and other productivity suites.

Collaborative inbox company Front has raised a $59 million Series C round from a series of angels like Atlassian co-founder Mike Cannon-Brookes, with participation from Sequoia Capital, Initialized Capital and Anthos Capital. The company lets businesses share common email addresses, such as customer service, and assign inbox items to different individuals and share drafts.

Fintech and accounting software provider FloQast closed a $40 million Series C round led by Norwest Venture Partners, bringing its total funding to $90 million. The company offers “close management software” which helps manage month-end close requirements for businesses.

Mumbai-based B2B packaging marketplace Bizongo has raised a $30 million Series C round led by hedge fund Schroder Adveq, with participation from Accel, Chiratae Ventures and IFC. The company provides a marketplace for packaging and shipping materials and services.

Employee relocation firm Shyft has raised a $15 a million Series A round led by Inovia Capital, with participation from Blumberg Capital and FJ Labs. The company helps manage the process of businesses relocating employees, including expense tracking, logistics and live concierge support.

Location analytics company has closed a $12 million Series A round led by JBV Capital, with participation from investors including Aleph, Reciprocal Ventures and OCA Ventures. The company’s SaaS platform provides location intelligence to help retailers make location-based operational, marketing or expansion decisions.

Automated reception and check-in company Proxyclick has raised a $15 million Series B round led by Five Elms Capital, with participation from previous investor Join Capital. The company streamlines the reception process for physical-location businesses and professional services, using self-serve terminals that maintain security and visitor privacy.

Workplace management software provider Unito has closed a $10.5 million Series A round led by Bessemer Venture Partners with participation from Mistral Venture Partners, Real Ventures and Tom Williams. The company specializes in unifying the growing set of productivity apps such as Jira, Trello, Slack and others.

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