Falling Ad Revenues Add Pressure for Twitter Subscription Play

We’ve written recently about the growing chorus of critics calling for Twitter to move from an ad-supported business model to a subscription-based model. And also of Twitter’s recent moves to hire engineers to work on a subscription product, code-named Gryphon. Last week’s Q2 earnings results poured gasoline on this fire. Twitter’s ad revenues declined by … Continue reading Falling Ad Revenues Add Pressure for Twitter Subscription Play