Facebook Goes After the SMB Long Tail with ‘Consultants’ and ‘Pros’

Today in New York Facebook held its Global Partner Summit. There were a number of announcements coming out of the event:

It’s the latter two announcements that are most relevant to this blog.

Marketing Consultants are individuals and small shops (e.g., web development/IT) that aren’t formal marketing agencies. The objective is to train and badge the large number of individuals out there that have small business relationships:

Welcoming Facebook Marketing Consultants. Beyond agencies, we know there are individuals and qualified professionals who can help businesses grow, so we’re testing a new program called Facebook Marketing Consultants to connect advertisers with vetted professionals to fulfill demand for technology implementation services such as pixel deployments, product catalog setup and dynamic ads campaign setup.

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