The coveted Digiday Media Awards has made Tiger Pistol a finalist in two important categories. Both awards involve its collaboration with Realogy, a massive real estate organization with familiar franchise brands including Century 21, Coldwell Banker, and Better Homes & Gardens.
The categories are Most Original Use of Social and Best Brand Partnership – B2B. Both awards involve Realogy’s Social Ad Engine product. Realogy introduced the ad engine last year. However, the two companies fast-tracked features to help Realogy’s agents adapt to the new normal of real estate operations during the pandemic.
The Tiger Pistol-Realogy pairing was also recognized back in March with a Localogy Excellence Award for “Best Localized Marketing Campaign.”
Engine Drives Efficient Social Campaigns
The Social Ad Engine helps Realogy agents and brokers publish Facebook and Instagram ads directly from their Facebook Business Pages. Social Ad Engine automatically applies A/B testing to every listing campaign. This means agents spend their budgets effectively and drive the best outcomes.
According to Tiger Pistol, the partnership has helped Realogy adapt to the dramatic operational changes for a real estate industry hammered by COVID-19. Tiger Pistol and Realogy also accelerated development and provided new and meaningful tools to agents through Social Ad Engine.
One change allowed agents to speak to their communities in a more personal way by promoting agent’s ads, not just listings. Realogy also fast-tracked Video and Carousel ads. This enhanced campaign performance and gave agents new ways to promote their listings, as well as themselves.
Facing Stiff Competition
Winners will be announced in a virtual ceremony tomorrow at 2:30 pm EST. Tiger Pistol and Realogy’s Social Ad Engine faces off against some tough competition. For Best Brand Partnership – B2B, competitors include Questus and Fannie Mae HomeStyle® Renovation, IDG Communications, Inc. and Splunk, Verizon Media and Procter & Gamble, and the Financial Times and CFA Institute. Competitors for Most Original Use of Social include Sputnik France for Paris Mayday, ESPN for Dear Kobe, Zyper, E! News, and Bleacher Report.