Daily News: Verizon Buys Yahoo, YP’s Audience Cartography, Foursquare’s Real-Time Dashboard

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Verizon Buying Yahoo for $4.8 Billion, Will It Become a Player in Local? (July 25, 2016)
LSA Insider: “After getting out of the local search business when it spun out its yellow pages business a decade ago, Verizon is now back in it.”

YP’s Audience Cartography to Bring Location “Stories” to Brands (July 25, 2016)
LSA Insider: “The company released information on a new process for communicating location insights or ‘stories’ for multi-location brands seeking to better understand and target local audiences.”

Foursquare: The Name Of The Game Is Location Intelligence (July 25, 2016)
GeoMarketing: “Foursquare is rolling out a real-time dashboard for its four-month-old Attribution reporting tool.”

Mihm & Blumenthal: How Google’s Monetization Shift Will Impact Local Search (July 25, 2016)
Street Fight: “Local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry.”

Apple lays the groundwork to kill online advertising (July 24, 2016)
TechCrunch: “Apple’s strategy and upcoming tactics to stifle Google’s chief revenue source are becoming clear.”

This startup wants to help drum teachers and massage therapists get paid enough to not drive Ubers (July 23, 2016)
Business Insider: “Thumbtack found that pros on the platform are making a median annual income of $61,010.”

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