Daily News: Trust in Digital Media Sellers, Location Data Use Case, Digital Marketing Spend by 2021

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

What Do Low Trust Rankings Say about Digital Media Sellers? (January 27, 2017)
LSA Insider: “Business networking site Alignable has been regularly conducting net-promoter surveys (NPS) of its small business members.”

Match Launches ‘Missed Connections,’ Connecting Would-Be Dates By Historical Location Data (January 26, 2017)
GeoMarketing: “The location-based feature on the Match app reportedly allows members to see other users they have crossed paths with in real life.”

Digital marketing spend to hit $118bn by 2021, but budgets will shift to experiences (January 26, 2017)
The Drum: “Technology and market research company Forrester forecasts digital media spending will increase to $118bn by 2021.”

MailChimp Is Helping Small Businesses Integrate Facebook Ads With Email Marketing (January 26, 2017)
Adweek: “MailChimp is evolving from being an email-marketing company to something that could soon resemble a more diverse marketing platform.”

Google: $26 billion in Q4 revenue beats expectations but earnings down (January 26, 2017)
Marketing Land: “Total company revenues for 2016 were $90.3 billion vs. $75 billion in 2015.”

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