Daily News: SMBs Unsure of Marketing Effectiveness, Measuring Social Media Success, Google Revenues

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more.

Survey: 62 Percent Of SMBs Don’t Know Whether Their Marketing Works (February 2, 2016)
Marketing Land: “Only a minority of SMB respondents believed their marketing was effective; a larger group (62 percent) said it wasn’t or they didn’t know.”

7 Ways Small Businesses Can Leverage Third-Party Apps for Local Search & Marketing (February 1, 2016)
Search Engine Land: “There are a variety of ways that local businesses can get exposure on third-party apps.”

Not all social media returns can be quantified — but here are some ways to measure your success (February 1, 2016)
Memeburn: “Social media can be a highly effective business tool if driven by a senior executive who aligns it to real business goals, and then uses meaningful metrics to gauge progress.”

Google Revenues Beat Expectations With $21.3B In Q4 And $75B In 2015 (February 1, 2016)
Marketing Land: “Revenue growth was driven by mobile search acceleration, YouTube and programmatic advertising.”

Yahoo Takes Declining Share of Worldwide Ad Revenues (February 1, 2016)
eMarketer: “While its ad revenues are expected to go up, its share of the total is not, forcing it into a tighter corner of the market.”

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