Daily News: SMBs Grow Marketing Spend, New Telmetrics CEO, 70% of Franchisees Hire Marketing Agencies

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more.

Study: SMBs Increased Monthly Spend on Digital Marketing in 2015 (February 3, 2016)
LSA Insider: “In 2015 about 15% of SMBs graduated to higher monthly marketing spend levels.”

Nearly Three-Quarters Of U.S. Franchisees Use Digital Marketing Services (February 3, 2016)
GeoMarketing: “A new study found that 70.6 percent of franchisees surveyed work with a digital ad agency and/or “platform company.”

New Telmetrics CEO Andrew Osmak Wants to Take Call Tracking to SMBs (February 3, 2016)
LSA Insider: “Osmak’s charge is growth and differentiation at a time when new “online to offline” analytics tools are emerging (e.g., online booking and location analytics).”

Yahoo Lays Out ‘Aggressive’ Comeback; Reduces Workforce By 15% (February 2, 2016)
MediaPost: “Yahoo announced Tuesday an “aggressive-strategic plan” to narrow the company’s focus on what it considers stronger businesses to fuel growth, drive revenue and increase efficiency.”

Home and Trade SMBs Still Going Strong With Traditional Media (February 2, 2016)
BIA/Kelsey: “While SMBs in the Home and Trade Services continue to utilize traditional media, their budget allocation for digital is increasing.”

Barry Diller to make another bid for Angie’s List: sources (February 2, 2016)
New York Post: “Bary Diller’s IAC/InterActiveCorp which owns HomeAdvisor.com is preparing to make another run at Angie’s List, The Post has learned.”

FTC’s Focus on Opt Out Doesn’t Rule Out Good Marketing (February 2, 2016)
Ad Age: “FTC Commissioner Julie Brill implied that the FTC might crack down on cross-device marketing and native advertising unless the ad industry better empowers consumers to control how and where they are tracked.”

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