Daily News: Q&A with Alignable, Estimote Introduces Mirror Beacons, Small Business Scams

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

What is Connection Marketing? Q&A with Alignable (September 14, 2016)
LSA Insider: “Connection marketing is the opportunity to leverage relationships to grow your business via networking, word of mouth and referrals.”

As Spirits Marketers Shift To Mobile, Herradura Emphasizes Geotargeting (September 14, 2016)
GeoMarketing: “For Herradura’s Sound of Smoothness campaign to promote its Ultra brand, the Brown-Forman tequila maker geotargeted consumers via Facebook and Foursquare.”

Estimote’s Mirror beacon enables any video screen to display personalized content (September 14, 2016)
Venture Beat: “Estimote is introducing its Mirror video beacon today for hands-free and app-free interactions in retail environments, offices, sporting arenas, museums, and more.”

Can Social Be as Good as Search for Some Ad Objectives? (September 14, 2016)
eMarketer: “In many respects, social media and paid search are ideal partners: one facilitates branding and engagement, the other helps drive traffic, leads and sales.”

Viewability, Fraud, Ad Blocking, Kickbacks — Is There Any Trust Left In Media? (September 14, 2016)
MediaPost: “There may have never been a time where there was so little trust between audience, publishers, advertisers and agencies.”

How to Avoid Small Business Scams (September 13, 2016)
YP: “There are a number of advertising scams out there that target SMBs that the industry should be aware of.”

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