Daily News: New YP Integrations, Microsoft Buys LinkedIn, Subway Assembling Digital Team

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

YP Adds Groupon, TripAdvisor Content but Should Also Be More ‘Experimental’ (June 13, 2016)
LSA Insider: “YP recently announced two high profile content integrations with TripAdvisor and Groupon.”

Why Google’s Nearby Could Erase A Major Hurdle For Beacon Use (June 13, 2016)
GeoMarketing: “Google’s Nearby feature, available only for Google Android devices, promotes beacon discovery — all without the need to pre-install a branded app.”

71% of internet usage now happens on mobile but TV still dominates global media consumption (June 13, 2016)
The Drum: “Mobile internet consumption will rise by more than a quarter in 2016 across the globe, according to a new study.”

Subway plans to spend big in digital with a 150-person team (June 13, 2016)
Digiday: “Subway is assembling a digital team of 150 full-time employees over the next two years, with some coming from consulting company Accenture.”

Microsoft to buy LinkedIn for $26.2 billion; LNKD shares jump 47% (June 13, 2016)
CNBC: “Microsoft announced a $26.2 billion deal on Monday to acquire professional social platform LinkedIn for $196 per share.”

10 Things You Need to Know About the New Google Maps Local Search Ads (June 10, 2016)
Observer: “Google announced a number of changes coming to AdWords and Analytics during the Google Performance Summit, with mobile being the huge focus.”

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