Daily News: New Path-to-Purchase Data, Citibank Embraces Beacons, Google Exploring “Acceptable” Ads Policy

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Understanding the Path-To-Purchase Just Got a Little Easier (May 9, 2016)
LSA Insider: “LSA recently released results from their annual Local Media Tracking Study, which monitors media usage, and device preferences when consumers are searching for a local product or service.”

Citibank ‘Opens The Door’ To Beacons With Gimbal (May 9, 2016)
GeoMarketing: “Citibank app users will soon be able to open branch doors after hours as part of limited beacon installation program currently being tested in New York.”

Google said to be exploring an ‘acceptable’ ads policy (May 9, 2016)
Digiday: “Google is reportedly jumping deeper into the ad blocking issue by exploring an acceptable ads policy, publisher and industry sources say.”

5 reasons to keep doing mobile SEO even though ads are everywhere (May 6, 2016)
Search Engine Land: “If you’re thinking of cutting your organic search budget for mobile, you should reconsider and focus on increasing your overall traffic.”

xAd Gets New Chief Product Officer (May 6, 2016)
MediaPost: “Location intel platform xAd announced a new chief product officer: Google, AOL and Yahoo alum Shashi Seth.”

Will Millennial Moms Accept Location-Based Marketing? (May 6, 2016)
MediaPost: “About 3.4 million of the approximately 9 million Millennial moms, are taking advantage of location-based marketing while they are shopping.”

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