Daily News: National-to-Local Pain Points, Marketing Trends from SXSW, Power of Foot Traffic Data for SMBs

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

National-to-Local Marketers’ Top Pain Points Center on Integration (March 14, 2016)
Street Fight: “Nearly half of brand marketing executives who responded to a recent survey said they spend 1/3 or more of their digital marketing dollars to support their branch offices, franchises, and distributors.”

5 marketing trends surfacing at SXSW 2016 (March 13, 2016)
VentureBeat: “Several trends surfacing this year at SXSW will greatly impact how brands and consumers interact.”

How marketers can overcome common hurdles when it comes to using beacons (March 12, 2016)
The Drum: “Marketers are still trying to figure out how to leverage proximity-based marketing in a way that is both useful to consumers and doesn’t feel invasive.”

For SMBs’ Tight Budgets, Location Data Analyzing Foot Traffic Should Pay For Itself (March 11, 2016)
GeoMarketing: “Analyzing brick-and-mortar foot traffic data is key to understanding the in-store impact of every marketing dollar spent.”

US Paid Search ROI Seen Increasing on Smartphones (March 11, 2016)
Marketing Charts: “Smartphones’ share of US paid search spending rose to 20% in Q4 2015.”

Report: Marketers Don’t Seem to Understand What Consumers Want (March 10, 2016)
AdWeek: “Only 10 percent of marketers measure success based on customer satisfaction, customer feedback or reviews.”

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