Daily News: Mobile Sites vs. Mobile Apps, How Google Beacons Could Impact Local

Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:

Data: 7 in 10 Consumers Prefer Mobile Sites vs. Mobile Apps in Search (August 5, 2015)
LSA Insider: “It’s challenging to reconcile ‘time spent’ in apps metrics with the apparent consumer preference for mobile websites.”

TapClicks: Clients Demand Better Marketing Performance Reporting (August 5, 2015)
LSA Insider: “TapClicks delivers complete marketing solutions to media companies, agencies, and enterprises. The company’s flagship product is the TapAnalytics Marketing Reporting Dashboard.”

The Uber of Agencies: Why Marketers Want to Ride With a New Kind of Shop (August 4, 2015)
AdAge: “Kimberly-Clark Chief Marketing Officer Clive Sirkin has said the industry is changing too fast to keep pace by buying things. Instead, he suggested an Uber-like approach: managing the traffic without owning the ride, or in the case of agencies, owning the relationship with a client, the strategy and data without owning the execution.”

INFOGRAPHIC: A Quick, Deep Dive Into Local Optometrists (August 4, 2015)
Street Fight: “The industry numbers some 33,000 businesses and generates an estimated $15B in annual sales at an average of $450k per year. The industry is growing at 5% annually.”

Lowe’s Manhattan Outlets Digitize In-Store Browsing (August 4, 2015)
GeoMarketing: “Big box home improvement chain Lowe’s is decking its new Manhattan locations out with digital services in an attempt to appeal to an urban audience.”

How Google Beacons Could Transform Local Business (August 3, 2015)
Search Engine Land: “The future of personalized advertising is already upon us thanks to Google’s new, open BLE beacon format, Eddystone.”

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