Daily News: Mobile Research to Purchase, SweetIQ Acquires Connectivity, Quiznos Exploring O2O

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Data: 92% Purchase Within a Day of Conducting Mobile Research (September 15, 2016)
LSA Insider: “Mobile users are moving through the purchase funnel (research to purchase) relatively fast.”

Alert: Beware of Scams Used to “Sell” Marketing Products to SMBs (September 15, 2016)
LSA Insider: “Scammers are using increasingly sophisticated tactics to trick SMBs.”

SweetIQ acquires Connectivity (September 15, 2016)
Press Release: “Montreal-based local marketing automation company strengthens US presence by acquiring California competitor.”

Quiznos Cooks Up In-Store Traffic With Mobile Video (September 15, 2016)
AdExchanger: “Quiznos is working to connect the dots between digital ad exposures and store visitation.”

Are Beacons The Key To Low-Cost Asset Tracking? (September 14, 2016)
GeoMarketing: “There’s a lot more to beacon technology than sending out push notifications.”

Adblock Plus now sells ads (September 13, 2016)
The Verge: “Rather than stripping all ads from the internet forever, Adblock Plus is hoping to replace the bad ads with good ads that are smaller, subtler, and less annoying.”

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