Daily News: Mobile Audience Marketing, Digital & Traditional Ad Spend, Amazon’s Mobile Video Ads

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

3 key components of mobile audience marketing (March 22, 2019)
Marketing Land: “As mobile marketing increasingly dominates ad spend, and the use of geo-targeting strategies rises, the use cases and techniques also evolve.”

How call tracking is becoming ‘conversational intelligence’ (March 22, 2019)
Search Engine Land: “Contrary to what many marketers perceive, call volumes have increased in the smartphone era. Phone calls remain a key channel for leads and sales across industries, and call tracking has the distinction of being one of the few ways marketers can track both online and offline leads.”

Interactive Marketing 2019: 4 Ways to Grow Your Audience with Innovation (March 22, 2019)
Street Fight: “Artificial intelligence, machine learning, AR, and VR technologies have already changed the way we consume content and interact with it. Still, a big part of the promotional digital content we stumble upon resembles poorly adapted former television commercials.”

Forecast: Digital To Top Traditional Media In US Ad Spend This Year (March 22, 2019)
Marketing Charts: “In what would represent a major advertising milestone, digital ad spend in the US is expected to outpace traditional ad spend for the first time this year. Recent figures from eMarketer forecast total US digital ad spend hitting $129.34 billion for 2019, making up some 54.2% of the estimated total ad spend for this year.”

US Advertisers Still Eager to Target at Scale with Duopoly (March 21, 2019)
eMarketer: “Facebook and Google may be under pressure from media, governments and the public, but based on our latest estimates, advertisers don’t appear to be uncomfortable with the digital duopoly—at least, not enough to stop spending there.”

Amazon To Push Video Ads Triggered By Search Queries (March 21, 2019)
MediaPost: “Amazon has capitalized on searches for products on mobile. Now the marketplace plans to add mobile video ads triggered by searches. The mobile video ads appear in response to search results in its shopping app, according to one report, which provides better targeting options than the open web.”

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