Daily News: Media Advertising Outlook, Selling Co-Op Ads, Facebook’s Store Visits Reporting

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

US Online and Traditional Media Advertising Outlook, 2016-2020 (June 14, 2016)
MarketingCharts: “Online advertising is expected to overtake TV advertising in size next year.”

8 Steps to Selling Co-Op Advertising to Local Advertisers (June 14, 2016)
LSA Insider: “Many local media organizations are either not getting the most out of co-op advertising or completely ignore these funds.”

Facebook Offers New Store Locators in Ads, Better Offline Attribution (June 14, 2016)
LSA Insider: “While it had a rudimentary version of offline reporting for Local Awareness Ads, Facebook is now introducing more precise ‘store visits reporting’ for offline businesses.”

Why Attributes and Identities Matter in Local Search (June 14, 2016)
Street Fight: “Google continues to remind businesses that location data is the foundation of their brands.”

Developer Access to iMessage, Siri and Maps: the Local Angle (June 13, 2016)
LSA Insider: “Messages, Maps and Siri were all made accessible to developers through new APIs.”

Google Pairs Facial Recognition With Location Tracking to Make Payments Quicker (June 13, 2016)
Observer: “Hands Free lets users quickly pay using facial recognition, but it’s not just about your face.”

Stay ahead of the curve and get the latest on Local straight to your inbox.

By submitting this form, you agree to receive communications from Localogy. You can unsubscribe at any time.

Leave a Reply

Related Resources

What’s Behind the Rise in Retail Media Networks?

You may have noticed an acceleration in the number of headlines about retail media networks. For those unfamiliar, these are self-contained ad networks launched by retailers. We examine the drivers & dynamics.

Benchmark Bytes: What’s the Time Horizon for SMB SaaS Adoption?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.