Daily News: LSA Expanding Membership Focus, Beacon’s Continue to Roll Out, Why Online Locations Matter

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

New LSA Programs & Services Designed to Meet Needs of Independent Agencies (April 21, 2016)
LSA Insider: “To round out LSA’s member ecosystem, the not-for-profit is starting to focus more on expanding outreach to independent, digital agencies.”

One-Third Of The Top 50 US Retailers To Roll Out Beacon Programs (April 21, 2016)
GeoMarketing: “Unacast’s Proxbook finds 20 percent growth in the global use of beacons in Q1.”

Advertisers finally get the message: Consumers don’t like crappy ads (April 21, 2016)
The Next Web: “To stay relevant, brands must create content that is well-suited for each platform and consumable with as few additional hoops — or clicks — to jump through.”

Why Online Locations Matter Even More in the New Retail Landscape (April 21, 2016)
Street Fight: “Companies spending money on online advertising today without ensuring that all of their locations are published and up to date online are missing a huge opportunity to capitalize on consumer behavior.”

Google makes 2 ad updates that will affect local search marketers (April 20, 2016)
Search Engine Land: “Ads now appear in Local Finder results, plus ads display differently in Google Maps.”

Ad Buying on Facebook Just Got More TV-Like (April 20, 2016)
AdAge: “The social media powerhouse introduces tools familiar to broadcast advertisers.”

Beacon marketers have new ways around app download requirement (April 19, 2016)
Marketing Land: “Google’s Eddystone can send notifications to the mobile browser, while beacon-app networks are being created.”

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