Daily News: Local TV Is Selling Digital, Digital Spend to Surpass TV, from Mobile Search to Purchase

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Gray, Heartland TV Now Leading with Digital Marketing to SMB Customers (September 13, 2016)
LSA Insider: “Gray and Heartland TV are currently working with Traffic Builders to provide local advertisers an array of digital services.”

US Digital Ad Spending to Surpass TV this Year (September 13, 2016)
eMarketer: “Digital will represent 37% of US total media ad spending.”

HomeAdvisor CEO: The Marketplace for Home Services Is ‘Operationally Intense’ (September 13, 2016)
Street Fight: “HomeAdvisor is approaching $500 million in revenue this year and is highly profitable.”

Shining a Light on ‘Dark Maps’: Why Global Brands Should Care (September 13, 2016)
Brand Quarterly: “If your brand caters to global travelers or consumers in regions with low internet penetration, you need your business to be found, even when navigation users don’t have a connection.”

What Google Learned From the Digital Diaries of 1,000 Mobile Users (September 12, 2016)
Adweek: “According to Google, 92 percent of respondents who did research on their phone made a purchase within a day.”

Verizon Buys Connected Lighting Company, Adding More Location Capability (September 12, 2016)
MediaPost: “Continuing its push into IoT activities, Verizon just agreed to purchase Sensity Systems, a California company that specializes in connected LED lighting.”

Social Presence Optimization [SPO] — Progressing SMB Presence Management (September 12, 2016)
Perch: “We’re delighted to announce the release of an integrated Social Presence Optimization service we call the Perch Step Up Series.”

Mono and Sage Partner to Enable Integration Supporting Mobile-Friendly E-Commerce Efforts for SMBs (September 9, 2016)
Mono Solutions: “The recently completed integration between Mono allows transactions coming from ecommerce sites built on the Mono platform to instantaneously populate general ledger and related modules in Sage One.”

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