Daily News: Local Search Is in Transition, Video Driving Foot Traffic, SMBs Optimistic about Revenues

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Will (Mobile) SEO Soon Be a Thing of the Past? (October 18, 2016)
LSA Insider: “SEO is becoming more and more challenging and most SEOs would probably agree.”

Act Fast: LSA 17 Expo Hall Spots Almost Sold Out (3 Left) (October 18, 2016)
LSA Insider: “We’ve seen unprecedented demand for exhibit space for our annual event, despite the fact that it’s still months away.”

How Video Advertising Can Drive Store Traffic (October 18, 2016)
GeoMarketing: “An Eyeview and Sequent Partners survey finds that marketers are growing more confident about the metrics to prove online-to-offline attribution.”

GoDaddy Beefs Up SMB Offerings With WordPress Websites (October 18, 2016)
Street Fight: “Web hosting giant GoDaddy is launching a new program it describes as the easiest way for businesses to build their own WordPress sites.”

Small-Business Owners Are Optimistic About Revenues (October 18, 2016)
eMarketer: “Nearly six in 10 small-business owners surveyed in the US in July said they expect to grow their revenues in the next year, and they’ll be looking to new marketing tactics to help.”

Combining affinity with proximity is key to location-based marketing (October 18, 2016)
Mobile Marketer: “Getting someone’s attention at the right time and in the right place hinges on the ability to accurately identify an exact location.”

Will A.I. Eventually Make AdWords Express a Killer App for SMBs? (October 17, 2016)
LSA Insider: “Google is integrating machine learning and AI into its analytics platform for enterprises.”

Can location make native ads better and more relevant? (October 17, 2016)
Marketing Land: “Placecast says its location-enabled units outperform conventional native ads.”

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