Daily News: Google Maps Integrates Lyft & Gett, CMOs Invest in Social Data, Power of Podcasting

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Google Maps is getting even better at helping you find a cab in the US (September 9, 2016)
The Next Web: “It’s now added Lyft and Gett to its roster of on-demand cab services in the US.”

CMOs Invest in Analytics to Better Assess Social Media’s Impact (September 9, 2016)
eMarketer: “Spending on social marketing grows as execs seek more insights on its effectiveness.”

Why the Conversational Power of Podcasting Is the Future of Advertising (September 8, 2016)
Adweek: “Podcasting is the digital medium built on the power of conversation.”

New Amazon data from Wall Street should terrify all retail stores in the US (September 8, 2016)
Business Insider: “Amazon now has a warehouse or delivery station within 20 miles of 44% of the US population.”

Google will acquire Apigee for $625 million (September 8, 2016)
TechCrunch: “Google announced today that it intends to purchase Apigee, an API management platform that went public last year.”

Stay ahead of the curve and get the latest on Local straight to your inbox.

By submitting this form, you agree to receive communications from Localogy. You can unsubscribe at any time.

Leave a Reply

Related Resources

Can BNPL Survive Rising Interest Rates?

The buy now, pay later space has faced a lot of challenges in recent months, following a years-long run where it was the golden child


TikTok’s Shoppability Efforts Bring Mixed News

As TikTok continues to feel out its product models and gain its footing among rapid growth, it’s all about experimentation. And its Shoppability efforts are no exception. We examine the latest wins and losses.

Benchmark Bytes: What are Top SMB SaaS Adoption Drivers?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.