Daily News: Google Maps Integrates Lyft & Gett, CMOs Invest in Social Data, Power of Podcasting

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Google Maps is getting even better at helping you find a cab in the US (September 9, 2016)
The Next Web: “It’s now added Lyft and Gett to its roster of on-demand cab services in the US.”

CMOs Invest in Analytics to Better Assess Social Media’s Impact (September 9, 2016)
eMarketer: “Spending on social marketing grows as execs seek more insights on its effectiveness.”

Why the Conversational Power of Podcasting Is the Future of Advertising (September 8, 2016)
Adweek: “Podcasting is the digital medium built on the power of conversation.”

New Amazon data from Wall Street should terrify all retail stores in the US (September 8, 2016)
Business Insider: “Amazon now has a warehouse or delivery station within 20 miles of 44% of the US population.”

Google will acquire Apigee for $625 million (September 8, 2016)
TechCrunch: “Google announced today that it intends to purchase Apigee, an API management platform that went public last year.”

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