Daily News: Facebook’s Journalism Initiative, RevLocal Is “LSA Certified,” Brandify Names New CRO

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Why Facebook’s Journalism Initiative Will Help Brands Engage Local Audiences (February 1, 2017)
LSA Insider: “Increased awareness for journalism on Facebook provides another opportunity for brands to get the word out.”

RevLocal is First to Receive LSA Digital Marketer Certification (February 1, 2017)
Press Release: “Today, RevLocal became the first ever recipient of the LSA Digital Marketer Certification, a recognition awarded by LSA.”

Study: SMBs Want Help Finding Ethical Marketing Providers (February 1, 2017)
LSA Insider: “A new survey found that SMBs would be more inclined to work with a marketing partner whose ethics and business practices were certified by a third party.”

Pinterest Opens Full-Fledged Search Targeting to Compete With Google (February 1, 2017)
Adweek: “For the past 15 months or so, Pinterest has pitched itself to marketers as a search-based platform more akin to Google than Facebook.”

Brandify Names Mike Pycha Chief Revenue Officer Expanding Executive Leadership (February 1, 2017)
Press Release: “Pycha, former Executive Director and sales leader for Neustar Localeze, has joined Brandify as Chief Revenue Officer.”

Facebook launches a marketing mix modeling portal for comparing Facebook ads to TV, print & more (January 31, 2017)
TechCrunch: “Facebook today announced expanded measurement partnerships with Nielsen and comScore, and the addition of a new partner, DoubleVerify.”

Snapchat Expands Partner Program With Nod Toward Better Looking, Targeted Ads (January 31, 2017)
GeoMarketing: “As Facebook works to fend off the user and advertising challenges from Snapchat, the social messaging app is formalizing its ad products.”

Stay ahead of the curve and get the latest on Local straight to your inbox.

By submitting this form, you agree to receive communications from Localogy. You can unsubscribe at any time.

Leave a Reply

Related Resources

What’s Behind the Rise in Retail Media Networks?

You may have noticed an acceleration in the number of headlines about retail media networks. For those unfamiliar, these are self-contained ad networks launched by retailers. We examine the drivers & dynamics.

Benchmark Bytes: What’s the Time Horizon for SMB SaaS Adoption?

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.