Daily News: Driving Results on Facebook, Making Bing “Pervasive,” xAd Raises $42.5M

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

GotU Driving “Real Results” for Small Businesses on Facebook (November 15, 2016)
LSA Insider: “Recently awarded a 2016 Facebook Innovation Spotlight in the ‘Real Results’ category, GotU helps local businesses target nearby people on Facebook.”

How Do Businesses Prioritize Their Digital Transformation Efforts? (November 15, 2016)
eMarketer: “One key area of focus for many organizations’ digital transformation efforts is picking the right individual to lead the process.”

Verizon buys LQD WiFi to expand its IoT strategy into “smart cities” (November 14, 2016)
TechCrunch: “Verizon has purchased LQD WiFi, a developer of outdoor interactive displays that provide WiFi connectivity along with news, emergency alerts and community information.”

xAd Raises $42.5 Million Funding, Snaps Up Earth Networks’ Weatherbug (November 14, 2016)
GeoMarketing: “The forecast for location technology: still hot and getting hotter as early entrant xAd tries to shake off mobile ad network legacy.”

Relevant Content Considered Most Effective SEO Tactic (November 14, 2016)
Marketing Charts: “Search rankings studies have indicated that the impact of relevant content continues to grow, and marketers largely agree.”

Microsoft execs share plans for making Bing ‘pervasive,’ say search is about to become very different (November 14, 2016)
Search Engine Land: “Microsoft shared its vision of the future in which Bing is at the heart of day-to-day experiences without users even realizing it.”

Snapchat Signs Data Deal With Foursquare for Better Targeted Geofilters (November 14, 2016)
AdWeek: “Snapchat inked a deal with Foursquare to power its location-based geofilters with more data that marketers can use to pinpoint where their ads are served.”

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