Daily News: Co-Op Advertising Demystified, Facebook Rolls Out Verified Badges for SMBs, Pinterest Expands Buyable Pins

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more:

What is Co-Op Advertising and How Does It Work? (October 6, 2015)
LSA Insider: “Why is there such a lack of co-op advertising participation, particularly with digital media? Based on conversations I have had with sales teams in the space, the problem is confusion.”

New: Facebook Is Rolling Out Verified Badges For Local Business Pages (October 6, 2015)
Marketing Land: “Business Pages with physical addresses can display a verified check mark. Feature is being rolled out today in the US, UK, Canada, Australia and New Zealand, with other markets to follow.”

Apple Pay Makes Inroads for Everyday Purchases (October 6, 2015)
eMarketer: “Mobile payments are slow to catch on among the general population, but early adopters of the Apple Watch are also rapidly adopting Apple Pay, research suggests.”

Urgent.ly’s Spanos: On-Demand Is How Everybody’s Going to Get Service for Everything (October 6, 2015)
Street Fight: “Street Fight caught up with Urgent.ly’s co-founder and CEO, Chris Spanos, for a conversation about bringing technology to roadside assistance and ending AAA‘s run as the dominant player in the industry.”

Behold, The Local Commerce Universe (October 5, 2015)
BIA/Kelsey: “Last week at BIA/Kelsey SMB, we introduced a new construct that will define BIA/Kelsey coverage in the coming weeks, months and years: The Local Commerce Universe (LCU).”

Pinterest Expands Buyable Pins To More E-Commerce Platforms, Reaching Thousands Of Merchants (October 5, 2015)
Tech Crunch: “Pinterest announced this morning it’s expanding the reach of its ‘Buyable Pins’ – meaning those pins that allow you to make purchases directly on Pinterest – to several more e-commerce platforms, including Bigcommerce, Magento, and IBM Commerce.”

Why Video Ads In Google’s Search Results Are Closer Than Ever (October 5, 2015)
Search Engine Land: “Though Google has not confirmed it, there are many signs pointing to a future in which search ads might include video.”

Jack Dorsey’s Dual C.E.O. Role Raises Questions for Square (October 5, 2015)
NY Times: “Jack Dorsey’s appointment as permanent chief executive of Twitter leaves the other company he runs, Square, in a thorny situation.”

Digital Ad Spend Will Pay Dividends For Retailers This Holiday Season (October 5, 2015)
GeoMarketing: “Digital advertising will be the key driver of in-store traffic this holiday season as more consumers rely on online research prior to making a physical purchase, according to customized video ad platform Eyeview’s holiday shopping survey.”

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