Daily News: Bonobos Goes Online-to-Offline, Bids to Buy Yahoo Due Today, New Feature on Yelp

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Online-To-Offline: How Physical Retail Changed Everything For Bonobos (April 18, 2016)
GeoMarketing: “The menswear e-tailer swore it would never need brick-and-mortar stores. Now, it has 20 and counting — and a presence in Nordstroms across the country.”

Bids to buy Yahoo are due today, Verizon is the favorite [Report] (April 18, 2016)
Marketing Land: “Many of the big names mentioned have dropped out, including Time, Google, Comcast, AT&T and IAC Corp.”

SweetIQ CEO: Local Marketing Has Become ‘Far Too Fragmented’ (April 18, 2016)
Street Fight: “Montreal-based local search marketing platform SweetIQ allows its clientele of businesses and brands to track and capitalize on information like foot traffic and online-offline conversions.”

10 big changes with search engines over my 20 years of covering them (April 17, 2016)
Search Engine Land: “Search Engine Land founding editor Danny Sullivan looks at how search has changed over the past two decades.”

EU wants Google, Microsoft to be more transparent about ads in search results (April 15, 2016)
The Guardian: “The European Union’s digital chief says he is worried about how clear some search engines are when displaying advertisements in search results.”

Yelp Is Defending Its Turf In Local With This New Feature (April 15, 2016)
BuzzFeed: “As Google and Amazon race to be the place to hire anyone from a party DJ to a car mechanic, Yelp is defending its own claim on the market.”

“Hey Alexa!” HomeAdvisor, TalkLocal Are Customizing for Amazon Echo (April 15, 2016)
Local Onliner: “Amazon Echo represents a new eco-system for commerce, and is arguably, one of the biggest innovations in recent years.”

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