Daily News: Alexa Chat Messaging, “User Experience” for Newspapers, The Potential with Beacons

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

See Chat Messaging with Alexa (December 20, 2016)
LinkedIn: “Using voice activated digital assistant for search, content consumption and commerce is gaining momentum.”

At Hearst, Its Papers Get Tested to Perfect the Vital ‘User Experience’ (December 20, 2016)
Street Fight: “Hearst Newspapers Digital knows they have to enrich thousands and millions of ‘user experiences’ on multiple and very different platforms.”

How Beacons Might Alter The Data Balance Between Manufacturers And Retailers (December 20, 2016)
GeoMarketing: “For one thing, imagine how coffeemakers could form the basis of the greatest OOH ad network.”

51% of US adults have bought something online via their cellphones [Pew data] (December 19, 2016)
Marketing Land: “Latest Pew e-commerce research also shows that 80 percent shop online, but buying isn’t a frequent occurrence for most.”

As Social Platforms Rapidly Evolve Into Media Companies, What Does This Mean for Brands? (December 19, 2016)
Adweek: “As more people consume their news directly on social media sites, social platforms will continue to capitalize on this.”

Can SEOs make local search great again in 2017? (December 19, 2016)
Search Engine Land: “The road ahead looks rough for local SEO practitioners and agencies, but is there hope.”

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