Daily News: 46% of SMBs Still Without Websites, The “CRM Revolution,” New Google Tool for SMBs

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Survey: 32% of SMBs Say a Website Is “Irrelevant to Their Business” (April 11, 2016)
LSA Insider: “46% of SMBs still do not have a website and of those that don’t, 32% say a website is irrelevant to their business.”

Is the SMB Market Ready for a “CRM Revolution”? (April 11, 2016)
LSA Insider: “We may be at the beginning of a larger shift toward CRM/automation in the local-SMB market.”

Case Study: Timberland Empowers Local Retailers with Branded Content (April 11, 2016)
Street Fight: “Timberland works with local retailers is by providing those merchants with product storytelling and brand lifestyle content for their digital and social media channels.”

With Print Dying, YP Canada Spent $35 Million On Mobile Programmatic Tech (April 8, 2016)
AdExchanger: “YP Canada quietly acquired programmatic mobile ad platform JUICE Mobile for $35 million on March 17.”

Facebook opens the door to branded content from top publishers (April 8, 2016)
Digiday: “Facebook has officially updated its policy and will now allow publishers to post ads in the form of branded content to their pages.”

One year after ‘Mobilegeddon,’ Google plans to release a new tool for small businesses (April 8, 2016)
Business Insider: “Google is rolling out a new diagnostic tool to help them figure out how to make their sites faster and easier to use on smartphones.”

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