This afternoon at LSA19’s co-op workshop, five industry experts discussed concrete case studies and process advice about how to tap into co-op funding to generate
Many local media organizations are either not getting the most out of co-op advertising or completely ignore these funds. Various industry estimates indicate the market
As we head into the holiday shopping season, merchants can expect heavy mobile device usage by consumers, who have put smartphones at the center of
The amount of co-op advertising funds that go unused each year is substantial – $14 billion according to a recent Borrell Associates study. In addition,
