Nearly all brand co-op programs have availability for various local media (newspaper, OOH, TV, etc.) promotion for their local dealer base. The usage of these
Estimates show that about $35 billion of nearly $70 billion in co-op advertising dollars go unused each year. The biggest challenge is that many local
With Memorial Day Weekend already here, more and more consumers are planning summer projects and getting into vacation mode. With co-op advertising, that gives us
Proof of performance documentation and reimbursement claiming is the last hurdle in the co-op advertising process for all brand dealers and often a sweet service opportunity
Some small and medium-sized businesses (SMBs) are better prospects for co-op advertising than others. In determining which clients have the biggest co-op opportunity, there are
How much co-op money is available in my market? What level of opportunity do I have with my local dealer of Brand X? What kind
I’ve had the good fortune to travel to new markets for 4-legged sales calls to non-advertisers with newspaper clients. In one case, of the 8
Regardless of how much these programs are touted by the manufacturer or the media, large amounts of any brand co-op program budget go unspent. And
One of my favorite co-op advertising clients over the years focused on the brand promotion aspect of the advertising sale first and foremost with a
Co-op advertising arrangements are baked into the local sales process of almost every brand name you know. From Allstate Insurance to Zerex Antifreeze, part of
