To make the most of social media, channel partners need corporate support and quality content This year, 37% of local channel partners ranked social media
Sometime in 2011, I was sitting in a conference room trying to figure out how use QR codes on marketing collateral and tchotchkes for a
Ducks travel together in a straight row to improve their chances of survival. Channel marketing managers can take a cue from these quaint creatures. To
On their own, channel partners may not generate significant revenue for your brand. But collectively, they hold the power to meaningfully lift overall business sales
